Smartwater Ad Analysis

The Tom Brady Smartwater ad was a clever choice for the Smartwater industry. In many ways, pathos, logos, and ethos are used to attract and convince the viewer to purchase Smartwater.

In some ways, Logos is one of the more convincing methods to selling water. Most buyers think of water being one of the healthiest choices of beverage, so when Smartwater added more of an in depth descripition, buyers will be convinced this isnt just any water. The facts about water presented in the ad and the bottle of water are the only colored pictures which helps them stand out the most. "Electrolyte inhanced hydration. Vapor distilled purity. For takeoffs and touchdowns," is the description given in blue. Since the background of the entire photo could be distracting for the text, this Logos information now stands out.

Ethos is the most obvious use of Aristotle's persuasive appeals in this ad. Tom Brady's appearance in this ad connects Smartwater to athleticism. Tom Brady drinks Smartwater and is a very famous and great football player, so if you drink Smartwater you will also become famous and athletic too. This ad also claims at that Smartwater is "the answer for Tom Brady." Now not only will Smartwater help you become famous and athletic, it will also help you answer your other problems.

The use of pathos is seen the most. The obvious use of pathos is also the choice of Tom Brady. Many women, and some men may admit, that Tom Brady is very attractive, a trait almost everyone in our society strives toward. Now, Smartwater helps bring about attractiveness. Although Tom Brady is most famous for his football career, this ad also attracts nonathletic people too. Tom Brady is on a football field, however, he has just been dropped off by a helicopter, is carrying a briefcase, and is dressed in a nice suit. His face shows preparation and focuse. Smartwater has not only helped with his looks, but also helped him achieve wealth, success, and a high-class status is the world.

Aristotle's persuasive appeals have helped Smartwater not only attract a certain type of person to buy their product, but a person of any type.

Live and Love

F. Scott Fitzgerald's "The Offshore Pirate" is a short story written in the 1920s. "The Offshore Pirate" is a story of a young, rich lady, Ardita, who is captured along with her uncle's boat by a group of pirates. Ardita is very stubborn, so when the pirates give her the chance to escape to shore she refuses and agrees to go with them. Curtis Carlyle, the leader of the pirate group and the only white man, begins speaking to Ardita. They find they have much in common, and maybe even are reaching for the same goal in life. Throughout this short story, two main parts stood out.

In one part Ardita says that, "all life is just a progression toward, and then a recession from, one phrase--'I love you.' " Although I believe Ardita would be a very intelligent lady, I do not agree with her bold statement. Many do fall in love and many find very much happiness in love, but not all find love. If life was just a progression towards and recession from having the sense that someone is in love with you, then some people would not be living at all.

Ardita says that she once realized, or "found something",--courage. Ardita claims that the characteristic of courage is what attracted her to her past idols so much. She then says that "my courage is my faith." These statement made by Ardita then challenged me to ask myself what attracted me to my idols and what my life was built on. Although I'm still pondering that thought, one main characteristic that I've realized is thankfulness. My dad is one of the main people that I look up to and the one character trait that he portrays in my mind over all is thankfulness.

"The Offshore Pirate" may have been meant to be a cute, short love story, but it challenged me to think about my opinions on life and what my life reflects.