McDonald's commercial

Since it would be harder to convince adults to buy fast food, many McDonald's commercials are aimed towards children. The Happy Meal is so irresistible because of the cute, convenient box, the variety choice, and the new toy. In this specific commercial, two girls are having fun eating their Happy Meals together when they hear the sound of a mermaid. They reach in to find their toy, a mermaid. One technique in this commercial is the voice of a child talking instead of an adult. Now, when a younger child is watching it, it's more like a friend talking to them which they're more likely to be able to connect to than an adult authority. Also, the end of the commercial shows the two girls with mermaid tails at the end of their meal. Now, not only can you play with your toy, but you can also look like your toy. McDonald's uses several clever tricks to convince children that McDonald's Happy Meals will be the most rewarding and fun meals.