The Tom Brady Smartwater ad was a clever choice for the Smartwater industry. In many ways, pathos, logos, and ethos are used to attract and convince the viewer to purchase Smartwater.
In some ways, Logos is one of the more convincing methods to selling water. Most buyers think of water being one of the healthiest choices of beverage, so when Smartwater added more of an in depth descripition, buyers will be convinced this isnt just any water. The facts about water presented in the ad and the bottle of water are the only colored pictures which helps them stand out the most. "Electrolyte inhanced hydration. Vapor distilled purity. For takeoffs and touchdowns," is the description given in blue. Since the background of the entire photo could be distracting for the text, this Logos information now stands out.
Ethos is the most obvious use of Aristotle's persuasive appeals in this ad. Tom Brady's appearance in this ad connects Smartwater to athleticism. Tom Brady drinks Smartwater and is a very famous and great football player, so if you drink Smartwater you will also become famous and athletic too. This ad also claims at that Smartwater is "the answer for Tom Brady." Now not only will Smartwater help you become famous and athletic, it will also help you answer your other problems.
The use of pathos is seen the most. The obvious use of pathos is also the choice of Tom Brady. Many women, and some men may admit, that Tom Brady is very attractive, a trait almost everyone in our society strives toward. Now, Smartwater helps bring about attractiveness. Although Tom Brady is most famous for his football career, this ad also attracts nonathletic people too. Tom Brady is on a football field, however, he has just been dropped off by a helicopter, is carrying a briefcase, and is dressed in a nice suit. His face shows preparation and focuse. Smartwater has not only helped with his looks, but also helped him achieve wealth, success, and a high-class status is the world.
Aristotle's persuasive appeals have helped Smartwater not only attract a certain type of person to buy their product, but a person of any type.
This ad does make me feel like I should drink smart water, so if Tom Brady was ever dropped off in a helicopter i'd be drinking it, and he'd be impressed with me. (:
ReplyDeleteThe ad does seem to transcend the simple appeal to a celebrity athlete. It's as if they're saying this water will help you succeed off the field, playing on their namebrand, SMARTwater. It's nice to see an appeal to intelligence! :)
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